Traffic congestion, local and global air pollution and noise pollution are some of the negative externalities generated by the increased use of private vehicles in many urban areas. Significant shifts of citizen’s travel habits towards sustainable modes of transport encouraged by long- or short-term policies are needed to address these externalities. One short-term solution is to enhance individuals’ awareness of the environmental impact of their travel choices and to use behavioural change interventions to motivate urban travelers towards the use of environmentally friendly multimodal options. In this context, this paper concerns the implementation of two motivating behavioural change strategies, namely i) persuasive technologies in the form of persuasive messages and ii) financial and non-financial rewards,
tailored for and integrated in a route planning mobile application, and investigates their effect on changing travelers’ behavior towards green mobility.