project events

International Conference on Persuasive Technology

April 16 to April 19 2018
Waterloo, Canada

From April 16 – 19, 2018, the 13th International Conference on Persuasive Technology will be hosted in Canada at the University of Waterloo. Persuasive Technology (PT) is a vibrant interdisciplinary research field, focusing on the design, development, and evaluation of interactive technologies aimed at changing people’s attitudes or behaviors through persuasion and social influence, but not through coercion or deception.

Two papers of OPTIMUM partners were accepted by the conference organizers namely: “Persuasive Interventions for Sustainable Travel Choices Leveraging Users’ Personality and Mobility Type”, and “How to not be Annoying: Adjusting Persuasive Interventions Intensity when Nudging for Sustainable Travel Choices”, Personalizing Persuasive Technologies Workshop paper authored by NTUA colleagues.

OPTIMUM partners have been examining factors influencing the success of persuasion strategies related to sustainable mobility. Human modes of transportation have grave impacts on the environment. Two factors that make a bad problem even worse are increased urbanisation and mobility solutions that are highly dependent on private vehicles. Efforts over the years to persuade private vehicle users to switch to more sustainable modes of transport have delivered some results. The contribution of OPTIMUM will focus on the next steps of this important research.

Conference website: